The creative director does the same. It’s like playing the children’s game Telephone. By the time the message gets to the people who have to respond, the message has been condensed, overly filtered – it’s seldom the messge with which you started.

That’s not the way it’s done at ZKI Communications.Our clients talk directly to the people who do the work – from the client’s lips to the producer’s ears. It’s a simple concept, but one that many companies feel they do not need, or cannot afford

We think differently.